When I opened the first Stevie English salon, I was aware of the wasteful nature of the industry and I tried my very hardest to do the best I could to be environmentally conscious. I am always looking for ways to implement more sustainable practices in the salons, so you can imagine how excited I was about ReFoil- hairdressers foil made from recycled materials, and fully recyclable. I am completely on board with the ReFoil practice, and am hoping that word spreads throughout the industry. My brainy friends down at Chumba Concept Salons in Melbourne have challenged the Stevie English team to a "foil-off", and naturally I have accepted. We will be battling one stylist a week against a Chumba stylist and having a foil "weigh-in" at the end of each week until Hair Expo. The foil be recycled, sold to a reseller and the funds donated to a charity of our choosing- starting with the Starlight Foundation.
I love this idea, I love a bit of competition and doing my bit for the environment. It's also nice to know that you can visit a salon that uses PPD-free, no-ammonia colour in O&M and also recycles the foil that goes into your amazing head of highlights.
GAME ON!
